Personal goal

Helping the end user of the product or service through well-founded UX design or individual/team coaching (the Agile kind) is what I want to do with my work life.

Solving complicated problems in a cross-functional team with user focus, using creative yet simple collaborative methods is what I always long for.

My goal is hence to work as a UX researcher/designer in a Lean Startup or Agile development team together with analysts, developers and designers, and gladly as a Agile / UX coach. Preferably at the same time.


  • Agile UX Coach, Agile UX Impacts Sweden, Stockholm [2013 - ]

    Running my own company, working as a freelance Agile and UX coach/educator. Larger assignments outside of Crisp:

    • Agile & Lean UX coach, SVT, [Aug 2018 - ]
  • Agile UX Consultant, Crisp, Stockholm [2013 - 2018]

    Working as a consultant under the Crisp network, focusing on Agile and UX coaching, product owner support, UX strategy and design, and educator in Lean, Agile, UX, Product Discovery and Product Development.

    • Agile & Lean UX coach, SVT, [Aug 2017 - Jun 2018]
    • Teacher Agile & Lean UX, Nackademin, [Nov 2017 - Dec 2017]
    • Agile coach, GfK NORM, [Apr 2017 - Dec 2017]
    • User Researcher & UX designer, Travellink, [May 2014 - May 2015]
    • UX Coach, Qwaya, [Aug 2013 - Mar 2014]
    • UX Designer & Coach, Magine, [Feb 2014 - Apr 2014]
    • UX Researcher & Designer, Episerver, [Aug 2013 - Oct 2013]
  • Product Owner and UX Designer, EPiServer, Stockholm [2013]

    Responsible for the user experience in EpiServer CMS (version 7.5). Conducted user research and usage test to validate new functionality. Created interaction design for this new functionality. Acted product owner to give maximum support to the CMS team. Coached that team and other in agile methodologies, mainly continuous improvement.

  • Senior Usability Expert, Cint, Stockholm [2010 - 2013]

    Responsible for the UX process, creating and presenting UX deliverables and metrics, acting as product steward together with product manager, working closely with agile teams and doing usage tests with clients. Helped deciding minimum viable products and releases using Lean Startup and Lean UX methods. The role was part product (and UX) design strategist, part user researcher and part interaction designer. Also helped out with agile work processes and general problem solving.

  • Product Design Expert, Reachr, Stockholm [2012]

Helped with starting up the product design using Lean Startup methods, conducted user research, validated the minimum valuable product with usage tests, created interaction design, and acted as a product discovery guide during the startup phase.

  • User Experience Consultant, Kentor, Stockholm [2010]

    Assigned to Swedish Pensions Agency as an interaction designer and requirements analyst, working in an agile team with a new web service concerning housing supplements for pensioners.

  • Interaction Designer Hitta Mäklare, Gothenburg [2010]

    Interaction design and information architecture for a new version of

  • Program Manager & Lecturer, KYH, Stockholm [2009 - 2010]

    Responsible for managing the 2-year study programme of Agile Web Developer in both Stockholm and Gothenburg, as well as teaching agile (Scrum, XP, Lean, Pomodoro) and usability (information architecture and agile user experience design).

  • Usability Engineer, GE HealthCare AB, Uppsala [2009]

    User-centred analysis, design and validation of chromatography systems. Agile planning and coaching (mostly Scrum).

  • Agile Project Manager & Interaction DesignerAstando, Stockholm [2008]

    Requirements analysis in agile projects and GUI evaluations.

  • Lecturer, Department for Science and Technology, Linköping University [2002-2008]

    Head of a bachelor of science education programme aiming towards mobile services. Teaching user experience design, usability, interaction design, traditional and agile systems development (mainly Extreme Programming), foundation language programming (in Ada), web development (in HTML/PHP) and software quality. Educational design and planning.

  • Teacher’s assistant, Department for Computer and Information Science, Linköping University [2001]

    Assistant in Software Engineering and Ada-programming

  • Thesis Worker, Xpedio Linköping Ubiquitous Research Center [2001]

    Thesis work about measurable usability goals and prototyping for mobile phones


  • Training from the back of the room, Crisp, Stockholm [2014]

    Facilitation course in participant driven and experience based learning

  • Customer-centred Service Design, Transformator Design, Stockholm [2014]

    Service elicitation and customer insight gathering using Service Design methodology

  • Certified Product Owner, Crisp, Stockholm [2013]

    Scrum terminology, practices, and principles to be enabled to fulfill the role of Product Owner on a Scrum team.

  • UX Week, Adaptive Path, Amsterdam [2011]

    Focus on user experience strategy and design.

  • Courses at the educational programme for Cognitive Sciences, Linköping University [2000]

    Profile courses towards Extreme Programming, cognitive psychology and usability

  • Bachelor of Science in Computer Engineering, Linköping University [1997-2000]

    Major in software engineering and project management

  • Courses at the educational programme for Computer Science, Linköping University [1996]

    Fundamental programming courses and cognitive psychology

Other merits

  • Founder and arranger, UX open, Stockholm [2011 -]

    Unconference UX open and its offspring.

  • Dance instructor, [2005 - 2011]

    Freelancing dance instructor in Lindy Hop and other swing dances including arranging dance camps, for Linköping Rhythm & Swing, Ebba Dansklubb, Vasadansarna and Swing på Universitetet.

  • Head of the committee for student reception at Linköping Institute of Technology [2002-2004]

    Working with questions concerning development of the student reception, education collaborations and equal opportunities for new students joining an education programme at Linköping Institute of Technology